What to Audit If Sales Aren't Happening? A 7-Step Analysis
If sales aren't happening, the issue is rarely about advertising; it's about the offer and funnel sequence. Exceptions are rare.
Sales are not a matter of imagination; they require measurement.
7 Audit Questions
- Is the value proposition summarized in one sentence?
- What does the book cover thumbnail show?
- Does the description's first 20 words reveal benefits?
- How many steps does it take to reach checkout?
- Has feedback been collected from the first buyers?
- Where has the A/B test taken place?
- Is there a retargeting audience?
If fewer than three answers are confidently positive, pause the campaign and repair the offer, proof, or purchase path before spending more on traffic.
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