Your Website or a Marketplace: Where Should You Invest?
The most common question is, 'Should I keep everything on the marketplace?' or 'Do I need my own website?' This reduces channel selection anxiety.
A balanced approach is often hybrid: short-term sales on marketplaces, long-term brand building on your own website.
Hybrid Model
- Optimizations for discoverability on marketplaces
- Deep content and lead capture on your website
- Full integration of an email system post-purchase
If the goal is not a one-time sale but long-term brand engagement, building a base on your own channel is essential.
Your next step
Turn the strategy into a finished ebook with Postique's structured editor, AI cover studio and export-ready publishing workflow.
Start in the studio