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Launch

14-Day Launch Roadmap for Publishing an eBook

With a short, specific, and measurable plan, launch the book step-by-step rather than all at once to increase sales.

7/12/2026 · 12 min read · Postique Blog

Most launches start with a rush and end half-finished. A 14-day structured plan makes it easier to track the results.

Days 1-3: Preparation

  • Refine the main message, cover, and description
  • Create three social posts and two email drafts
  • Set up the sales page and checkout tests

Days 4-10: Active Sales

  • Pre-launch email sequence
  • Live launch and Q&A session
  • One primary call to action per day

Days 11-14: Optimization

  • Extract the best-performing copy and visuals
  • Provide up-sell/bonus links to purchasers
  • Begin compiling a short case study for the next product

Your next step

Turn the strategy into a finished ebook with Postique's structured editor, AI cover studio and export-ready publishing workflow.

Start in the studio